I don’t know much about how Seventh Generation is run, but my understanding is that – as companies go – Patagonia is actually pretty good. And they have a lot of interesting horizontal management stuff that us anarchisty people love. So I don’t see them as greenwashing the same way that Kraft does when they put rainforests on their packaging.

Interestingly, both Seventh Generation and Patagonia are privately owned companies – so are not beholden to a bunch of stockholders looking for big short term profits.

When I was trying to come up with a knitting pattern I could write for the fall issue of “The Kansas Creative Quarterly,” a new webzine, that ginkgo tree was the inspiration. The result was the leaf pattern here http://thekscreative.org/knit-ginkgo-leaf-pattern-by-eden-detrixhe/

And, pardon the shameless self-promotion, but there’s also a ginkgo leaf scarf and a ginkgo purse in my Etsy shop (http://www.etsy.com/listing/78870112/teal-white-ginkgo-scarf-falling-ginkgo and http://www.etsy.com/listing/78973838/ginkgo-leaf-clutch-purse-brown-gray-teal).

P.S. It’s a great tree for kids because the leaves look like whale or fish fins.